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7 Reasons to Switch to Cruelty-Free Makeup and Cosmetics Today

7 Reasons to Switch to Cruelty-Free Makeup and Cosmetics Today

Do your current makeup choices support cruel practices towards animals? It’s a hard question to face, as many cosmetics are still routinely tested on animals. But thankfully, there are also many cruelty-free makeup companies out there that make it easy to choose better options.

If you’re not sure what exactly cruelty-free means or why it’s important, here are the main reasons to seek out better options for your makeup and cosmetic needs.

What Does Cruelty Free Makeup Mean?

It’s actually very simple. “Cruelty free” means not tested on animals—not the product or the ingredients of the product. In other words, no animals were harmed to test or make the product.

7 Reasons Cruelty Free is Cool

There are many great reasons to ensure your makeup and cosmetics are cruelty-free. Here are the best ones to consider.

1. You’ll Stop Supporting a Cruel System

Lab animals don’t have the same protection from abuse as other animals. Commonly-used lab animals include not only mice and bunnies but also dogs and cats!

By buying from cosmetics companies that don’t tested on animals, you’re saying “no” to unneeded animal abuse and “yes” to more ethical choices.

2. Animal Testing for Makeup is Unnecessary

Makeup companies don’t need to test on animals to ensure their products are safe for humans.

There are more than 7,000 ingredients they can use that have already been proven as safe! So you’re not missing anything by buying cosmetics tested on animals. Plus, supporting companies that use these safe ingredients encourages more to follow suit and increase the amount of cruelty-free options available!

3. We Have Great Testing Alternatives Now

Many cruelty-free companies use in-vitro testing or other alternatives to animal testing. Not only is this a great replacement, it’s often more advantageous than animal testing.

4. You’re Supporting a Good Cause

Who wouldn’t want to do a little extra good with each purchase? Makeup companies (like most companies) are influenced by money and consumer demand.

By supporting cruelty-free companies, you’re sending the message that you prefer more ethical options. When enough people make this simple switch, it creates a ripple effect towards real, positive change!

5. You’ll Become More Mindful of Your Purchases

Buying cruelty-free makeup and cosmetic products is just another way to shop mindfully. Along with purchasing organic, eating healthfully, and buying non-toxic products, you can help support a healthier, more compassionate world with ethical makeup choices.

And speaking of non-toxic...

6. Many Cruelty Free Brands are Also Non-Toxic

Yep, several brands that don’t test on animals also stay away from toxic ingredients.

Note that this isn’t every company, though. While it’s amazing that many mainstream brands are banning animal testing from their methods, they might still use toxic or harsh chemicals that aren’t the best for your skin (which absorbs everything!).

Thankfully, there are cruelty-free cosmetic companies that also focus on all-natural, eco-friendly and healthy ingredients. Here are some of the best (many sold :

7. Cruelty-Free Makeup and Cosmetics are Just the Beginning

In the grand scheme of daily products we use, the least we can do is make ethical choices for items like makeup.

Other products, like detergent and all-purpose cleaners, are also often tested on animals and made with unhealthy ingredients. Purchasing ethical makeup is a great first step to a healthier life and more responsible product choices.


For these reasons and more, we’re proud to offer only cruelty-free and natural cosmetics—along with many other all-natural and non-toxic products—at Nature’s Idea! Shop our Cosmetics options here.

Nov 30th 2023 Nature's Ideal

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